EAT MORE AMAZING

EAT MORE AMAZING

EAT MORE AMAZING

Global brand campaign

Global brand campaign

Global brand campaign

A global brand strategy and integrated brand campaign to help the business differentiate itself in the food delivery category. The idea ‘eat more amazing’ was born out of the brand strategy created in-house and is the creative expression of our core belief that food matters for us all in different ways.

In the autumn of 2017, Deliveroo Studio received a brief for a global brand strategy and campaign to help the business differentiate itself in the category.

Global  -  OOH  -  TVC  -  Radio  -  Animation

Global  -  OOH  -  TVC  -  Radio  -  Animation - Experiential

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OOH 
Distinctiveness in our category is crucial to achieve stand-out creative and grow TOMA. We established an art direction route with strong brand cues but most importantly, a unique photography style. Photographer Richard Pullar captured up-close and personal portraits to bring out the personality in each of our cast. We had the bossy burger, living large and in charge, the beautifully elegant Thai Green Curry bringing a bit of spice to the mix and even the three taco amigos showed up to to entertain us on set.

OOH
Distinctiveness in our category is crucial to achieve stand-out creative and grow TOMA. We established an art direction route with strong brand cues but most importantly, a unique photography style. Photographer Richard Pullar captured up-close and personal portraits to bring out the personality in each of our cast. We had the bossy burger, living large and in charge, the beautifully elegant Thai Green Curry bringing a bit of spice to the mix and even the three taco amigos showed up to to entertain us on set.

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The key objective of the campaign was to land the ‘eat more amazing’ line but included headlines to bring our playful brand personality to life. Developing emotive food lines like “pizzahh” “mmmaki” and “hot hot hottt” and lines to elevating everyday occasions like “superfood to your sofa” and “neapolitan nights in” made up a rich and fresh OOH campaign with a total of xx images and xx copy line unique combinations.

The key objective of the campaign was to land the ‘eat more amazing’ line but included headlines to bring our playful brand personality to life. Developing emotive food lines like “pizzahh” “mmmaki” and “hot hot hottt” and lines to elevating everyday occasions like “superfood to your sofa” and “neapolitan nights in” made up a rich and fresh OOH campaign with a total of xx images and xx copy line unique combinations.

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DOOH
For the second burst of the campaign, we re-visited the design to stay fresh whilst keeping the campaign look and feel.

DOOH
For the second burst of the campaign, we re-visited the design to stay fresh whilst keeping the campaign look&feel.

TVC
We took a trip to Buenos Aires, Argentina, together with our Buddhist twin directors The Dempseys to capture an all star cast journey across the city street in an epic film filled with charm and character. The final creative consisting of three individual stories targetting different audiences - family dinners, couples date night and single burger enthusiast, we created a total of xx edits for TV and online formats. 

TVC
We took a trip to Buenos Aires, Argentina, together with our budist twin directors The Dempsey’s to capture an all star cast journey across the city street in an epic film filled with charm and character. The final creative consisting of three individual stories targetting different audiences - family dinners, couples date night and single burger enthusiast, we created a total of xx edits for TV and online formats. 

THE MAKING OF
We spent more time in post production, shooting our food for real in an epic food shoot with specilist talent to ensure our heroes looked their best, whilst dotting along subtle brand cues across our TVC.

THE MAKING OF
We spent more time in post production, shooting our food for real in an epic food shoot with specilist talent to ensure our heroes looked their best, whilst dotting along subtle brand ques across our TVC.

RADIO
We created four individual radio spots to talk specifically about our exclusive restaurant partnerships. Each spot covering a different occasion and audience.

RADIO
We created four individual radio spots to talk specifically about our exclusive restaurant partnerships. Each spot covering a different occasion and audience.

EXPERIENTIAL
For the PR element of the 'eat more amazing' campaign, we created an experiential tasting tour to take people on a culinary journey across the world. Creating a mini set of four livingroom spaces and let you bite into some of our exciting menus including a social component to help share the love and be in for a chance to win a huge amount of Deliveroo credits to stuff your face in.

EXPERIENTIAL
For the PR element of the 'eat more amazing' campaign, we created an experiential tasting tour to take people on a culinary journey across the world. Creating a mini set of four livingroom spaces and let you bite into some of our exciting menus including a social component to help share the love and be in for a chance to win a huge amount of Deliveroo credits to stuff your face in.

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