GLOBAL BRAND BOOK

GLOBAL BRAND BOOK

GLOBAL BRAND BOOK

GLOBAL BRAND BOOK

CREATING A UNITED VOICE

CREATING A UNITED VOICE

CREATING A UNITED VOICE

The first task we sat ourselves when starting our journey of bringing all the creative in-house was to create a brand book to guide us in how we speak, what we look like and how we act; the result was a comprehensive 118-page hand book to unite a global brand, across disciplines and markets.

One of the key fundamentals we created when starting on our journey was a brand book to guide us in how we speak, what we look like and how we act; the result was a comprehensive 118-page hand book to unite a global brand, across disciplines and markets.

One of the key fundamentals we created when starting on our journey was a brand book to guide us in how we speak, what we look like and how we act; the result was a comprehensive 118-page hand book to unite a global brand, across disciplines and markets.

One of the key fundamentals we created when starting on our journey was a brand book to guide us in how we speak, what we look like and how we act; the result was a comprehensive 118-page hand book to unite a global brand, across disciplines and markets.

The first task we sat ourselves when starting our journey of bringing all the creative in-house was to create a brand book to guide us in how we speak, what we look like and how we act; the result was a comprehensive 118-page hand book to unite a global brand, across disciplines and markets.

Five years in it's existence, the Deliveroo brand was ready to feel more confident and grown up. With maturity comes humility, so we needed to do less of the shouting and more of the listening and find smart and playful ways to demonstrate our obsession with food whilst communicating a bold yet down to earth personality.

Having been around since 2013, the Deliveroo brand was ready to a more confident and grown up it’s presence. With maturity comes humility, so we needed to do less of the shouting and more of the listening. And finding smart and playful ways to demonstrate our obsession whilst communicating our brave and down to earth way personality.

Having been around since 2013, the Deliveroo brand was ready to a more confident and grown up it’s presence. With maturity comes humility, so we needed to do less of the shouting and more of the listening. And finding smart and playful ways to demonstrate our obsession whilst communicating our brave and down to earth way personality.

Having been around since 2013, the Deliveroo brand was ready to a more confident and grown up it’s presence. With maturity comes humility, so we needed to do less of the shouting and more of the listening. And finding smart and playful ways to demonstrate our obsession whilst communicating our brave and down to earth way personality.

Five years in it's existence, the Deliveroo brand was ready to a feel more confident and grown. With maturity comes humility, so we needed to do less of the shouting and more of the listening and find smart and playful ways to demonstrate our obsession with food whilst communicating a bold yet down to earth way personality.

GLOBAL  -  BRANDING  -  TONE OF VOICE - STYLE GUIDE

GLOBAL  -  BRANDING  -  TONE OF VOICE  -  STYLE GUIDE

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THE BRAND LOGO We started with looking at our brand mark and how it’s used across our communications. We found out that our logo didn't have a strong enough recognition, having been used in inconsistent ways in the past. Clear guidelines on how to utilise the brand logo were established.

THE BRAND LOGO We started with looking at our brand and it’s used in our communications. We found out that our logo doesn’t have a strong enough recognition, having been used in inconsistent ways in the past. Clear guidelines on how to utilise our brand logo were established.

THE BRAND LOGO We started with looking at our brand mark and how it’s used across our communications. We found out that our logo didn't have a strong enough recognition, having been used in inconsistent ways in the past. Clear guidelines on how to utilise the brand logo were established.

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The “roo” is an important element of our logo, but it's not strong enough on it's own so we created a space for it in our graphic identity.

The “roo” is an important element of our logo, so we created a space for it in our graphic identity.

The “roo” is an important element of our logo, but it's not strong enough on it's own so we created a space for it in our graphic identity.

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TYPOGRAPHY Our typography allows us to speak with character and personality. Using it in bold and confident ways gives us a visual voice; setting clear guidance on how we work with the typography to build consistency over time.

TYPOGRAPHY Our typography allows us to speak with speak with character and personality. Using it in bold and confident ways gives us a visual voice; setting clear guidance on how to work with the typography to build consistency over time.

TYPOGRAPHY Our typography allows us to speak with character and personality. Using it in bold and confident ways gives us a visual voice; setting clear guidance on how we work with the typography to build consistency over time.

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COLOURS We revisited our colour palette, scaling it down to a core palette with a clear hierarchy. Embracing our most recognisable brand asset, the teal! And adding complementary colours to give our brand the same richness and intensity as the product it delivers; glorious food!

COLOURS We revisited our colour palette, scaling it down to a core palette with a clear hierarchy. Embracing our most recognisable brand asset, the teal! And adding complementary colours to give our brand the same richness and intensity as the product it delivers; glorious food!

COLOURS We revisited our colour palette, scaling it down to a core palette with a clear hierarchy. Embracing our most recognisable brand asset, the teal! And adding complementary colours to give our brand the same richness and intensity as the product it delivers; glorious food!

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ILLUSTRATION Working with our in-house illustrator, we created a dynamic and fresh visual style in a bold colourful vector form, setting the tone for the use of illustration assets from lifestyle all the way through to app level.

ILLUSTRATION Working with our in-house illustrator, we created a dynamic and fresh visual style in a bold colourful vector form, setting the tone for the use of illustration assets from lifestyle all the way through to app level.

ILLUSTRATION Working with our in-house illustrator, we created a dynamic and fresh visual style in a bold colourful vector form, setting the tone for the use of illustration assets from lifestyle all the way through to app level.

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Developing a specific “narrative” style illustration, focusing less on the food and more on bringing the enjoyment of food to life in a relatable way. You can see more detailed information on our illustration work in our brand illustration section.

With our core “narrative” style illustration, focusing less on the food but more on bringing the enjoyment of food to life in a relatable way.  You can see more detailed information on our illustration work in our brand illustration section.

Developing a specific “narrative” style illustration, focusing less on the food and more on bringing the enjoyment of food to life in a relatable way. You can see more detailed information on our illustration work in our brand illustration section.

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TONE OF VOICE Taking our time to get our tonality right in how we speak. Communicating in a way that brings our personality to life, demonstrating our passion and knowledge whilst still feeling inclusive and warm. Always with a wink and smile :)

TONE OF VOICE Taking our time to get our tonality right in how we speak. Communicating in a way that brings our personality to life, demonstrating our passion and knowledge whilst still feeling inclusive and warm. Always with a wink and smile :)

TONE OF VOICE Taking our time to get our tonality right in how we speak. Communicating in a way that brings our personality to life, demonstrating our passion and knowledge whilst still feeling inclusive and warm. Always with a wink and smile :)

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PHOTOGRAPHY And last but not least, photography. This is a space for us really come to life and demonstrate our passion in an authentic and inclusive way. Shooting with large format and 35mm cameras and shifting the perspective of the lens to create “real food photography" - as from the eye of the beholder - the eaters perspective, just as they are about to tuck in. Always showcasing the packaging, as the food would arrive to you. We demonstrate that you can have amazing food, even if it’s out of the cardboard box.

PHOTOGRAPHY And last but not least, photography. This is a way for us really come to life and demonstrate our passion in an authentic and inclusive way. Shooting with big format and 35mm cameras and shifting the perspective of the lens to create “real food photography from the eye of the beholder - the eaters perspective, just as they are about to tuck in. Always showcasing the packaging, as it would arrive to you, never shying away from the reality. We demonstrate that you can have amazing food, even if it’s out of the cardboard box.

PHOTOGRAPHY Last but not least, our photography. This is a space for us really come to life and demonstrate our passion in an authentic and inclusive way. Shooting with large format and 35mm cameras and shifting the perspective of the lens to create “real food photography" - as from the eye of the beholder - the eaters perspective, just as they are about to tuck in. Always showcasing the packaging, as the food would arrive to you. We demonstrate that you can have amazing food, even if it’s out of the cardboard box.

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